Mar 10, 2010
KiD CuDi - Pursuit Of Happiness (feat. MGMT & Ratatat) [Alternate Video]
This video is now one of my favorite videos. After my first watch, I took some time to make sense of what is going on. Why does this video make me feeling drunk or high? I believe it has to do with clever cuts and mind tricks.
In the video something bizarre always happens to Cudi at a point where our mind thinks it knows where it is going and what should happen next. For example when picking up the glass of milk; in normal cinema the director would establish the shot and then go in on a close up of him slipping the refreshing, cold milk. This is what we expect because its is so very common. however in this video it cuts to the milk spilling. this confuses our senses and makes us feel drunk. same goes with any other shot in the video that make you feel slightly funny. also some very clever set design comes into play :)
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