Color-word orientation

The colors around us do affect the mood that we have. Red can make us excitable and blue or green pastels can calm us down, but there is more to it than that. While there are general associations with mood when it comes to color, the reaction that an individual person can have can be different than someone else. Just like everything else in life there are people who don’t fit into the ‘norms’ that society has, and the reaction to color is no exception to that. Different hues of color can also affect mood in the sense that a dark blue might have a different feeling than a light blue. It’s believed that a lot of these opinions and feelings about colors start in childhood and that people frame their opinions of color very early in life.




Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.